Victor Martinez Vicario,founder of VMV Group and president of Salerm Cosmetics,began to make his come true when,more than 50 years ago,he made his way from Mecerreyes (Burgos) to Barcelona on a Vespa with only a 100 pesata note to his name,in the hope of making a future for himself in the world of hairdressing... ..With much work and effort,but above all a passion for everything he did,he began to see his dream take shape,a dream to create a company that would be the answer to the real needs of the hairdresser. A down-to-earth company,designed by and for stylists and with the added value that only a hairdresser with a deep personal knowledge of how things work can give you.
We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.
MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.
Global Keratin uses the finest, purest ingredients to allow hair to return to its pristine, healthy looking, shiny, smooth and conditioned state. The secret? Our formulation of High-Quality Juvexin™ Hair Taming System.
The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
For years, Dermalogica's formulas have pioneered new standards for product performance. Using only the finest ingredients available, all Dermalogica products are non-comedogenic and contain no occlusive mineral oil or lanolin, no irritating artificial colors or fragrance, and no drying S.D. alcohol or formaldehyde.
Our company provides a dipping system that is natural and healthy to your real nails. SNS dipping powder has no odor, no liquid, no primer and no UV light. SNS is for healthy nails, unlike acrylics. SNS are much thinner, light weight, easy to do and most importantly, helps your clients' nails grow out stronger and healthier by adding 5 different kinds of Vitamins and Calcium. Gelous Color is the one and only Dipping Powder System that is able to create the natural look of a French Color Tip and have multiple color designs with over 400 exceptional colors. Gelous Colors can be done on the real nail or on SNS Natural Set with the choice of Half-moon (French Color Tip) or whole nail. Gelous Colors will last for more than 14 days with a durable finish while having no damage.
Iconic OPI Colors in a new polish-on gel formula! GelColor by OPI gives you weeks of incomparable shine and wear.
Like any quality polish application, the Shellac system features a Base Coat, Color Coat and Top Coat. Together with a UV Lamp, they comprise the breakthrough in resilient color that remains flawless for two weeks and removes in 10 minutes.
OPI is renowned globally for its Nail Lacquers – a brilliant, chip-resistant, professional formula available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service is subject to animal testing.